The Purefect is a boutique facial studio dedicated to personalized skincare treatments and a holistic approach to beauty. Their philosophy centers on simplicity, balance, and natural results, offering clients a calm, rejuvenating experience from the moment they walk in
For this project, I helped shape the brand’s social media presence by developing a cohesive visual direction and content strategy that aligned with The Purefect’s minimal, elegant aesthetic. The focus was on clean visuals, soothing color palettes, and a warm, authentic tone that reflected the brand’s professionalism and care.
My work included planning and creating content for Instagram, from photography and captions to layout direction and post scheduling, ensuring every piece felt aligned with the brand’s voice and vision. The result was a social media feed that feels fresh, polished, and true to the in-studio experience, helping The Purefect connect more meaningfully with both existing and new clients.
Client
Pizzazz Pizza Shop
Date
May 2024
Designer, developer
Jelena Maksimovic
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