Pizzazz is a fast-casual pizza restaurant in New York City, known for its Neapolitan inspired personal pies made fresh to order. The brand stands out for its creative flavor combinations, quality ingredients sourced from local markets, and a design-forward approach to fast food.
For this project, I designed and developed a custom website that mirrors Pizzazz’s bold and playful personality. The goal was to build a clean, modern online presence that feels approachable but premium.
The site features intuitive navigation, seamless online ordering, and strong visuals that highlight the craftsmanship behind every pizza. I focused on creating a layout that balances storytelling with functionality, from showcasing ingredients to promoting private events, loyalty programs, and delivery options.
In addition to the website, I also manage Pizzazz’s Instagram presence, curating photography, captions, and campaigns that reflect the brand’s energy and authenticity. The focus is on capturing the behind-the-scenes creativity, quality ingredients, and community connection that make Pizzazz special.
Client
Pizzazz Pizza Shop
Date
May 2024
Designer, developer
Jelena Maksimovic
