Bitter Companion is a small-batch cocktail bitters brand built on craftsmanship, intention, and a modern approach to flavor. While the brand had a basic online presence, it lacked the clarity, visual identity, and structure needed to represent its character or support future growth.
I designed and developed a new website with a refined, understated direction that aligns with the brand’s artisanal nature. The interface is intentionally minimal, allowing the message and the product ethos to come forward without unnecessary visual noise. Clean typography, clear hierarchy, and a restrained layout set the tone for a premium, handcrafted brand.
Beyond the visual design, I redefined the content structure and messaging to communicate the brand’s purpose more confidently, introducing the world of Bitter Companion, its craft approach, and the experiences it aims to deliver
The result is a quiet, confident digital foundation that feels aligned with Bitter Companion’s identity and ready to grow into a full product and storytelling experience as the brand evolves.
